Sensitize, regenerate, support, reuse: the fashion vocabulary is enriched with important words.
The challenge that the clothing industry has taken up today is very clear when looking closely at the pavilions of Fortezza da Basso . The message that emerges is a race for cover that unites ethics and aesthetics to respond with awareness to global pollution.
An important signal of the change underway comes from both the top companies in high fashion and from young brands: the use of renewable energy in the production phases, innovative design of materials, less polluting processes are just some of the changes introduced to reconcile consumerism and environmentalism.
So there are many initiatives at Pitti Uomo 2020 in this sense: eco-sustainable capsule collections but also brands entirely created with recyclable materials that seem to be today more than ever a step in the right direction when looking at ocean pollution or the devastation that the fires are causing in Australia .
These innovations, always projected towards the future, make Pitti still the fashion fair par excellence where, in addition to welcoming buyers from all over the world, the trends of the coming years are showcased.
Michelangelo 's Florence is transformed and becomes a salon dedicated to the fashions and stylistic ambitions of bloggers, industry experts, journalists and photographers from all over the world.
So what will be the new developments in the tailoring world in 2021?
Skinny fits are now a thing of the past: clothing is becoming increasingly comfortable and relaxed , abandoning defined and overly tight lines to accommodate garments that convey a formal yet comfortable elegance, a return to the past.
Velvet and accessories such as suspenders or pocket squares are yet another confirmation, for a man who is always attentive to detail.
A cult classic from the 80s is set to take over the sartorial scene: shearling will be the go-to item for the coming years.
Even the colors will change perspective and will get closer to our mother earth: no more dark and gloomy garments and make way for combinations that recall the colors of the earth and sand, like beige or ice.
During the first day of the event, the well-known and esteemed tailoring blogger Marco Taddei wore a double-breasted suit and a single-breasted coat sewn with Vitale Barberis Canonico fabrics, all made to measure by the Virum Be Spoke service.
Pitti has always been and still is a stimulus for us that motivates us to offer our customers garments that reflect the latest trends , without forgetting the environmental issue that is very close to our hearts…
Because dressing in the latest fashion is now a matter of awareness.
