Privacy Policy

Introduction: GDPR and Privacy

The General Data Protection Regulation (GDPR) or general regulation on data protection is a regulation (EU 2016/679) with which the European Commission intends to strengthen and homogenize the protection of personal data of citizens and residents of the European Union, inside or outside its borders. This regulation replaces the laws of individual states on privacy and is in force since 25 May 2018.

For more information you can see theofficial text of the GDPR , the website of the privacy guarantor and the dedicated page on Wikipedia.

In accordance with the GDPR, this information intends to explain in a clear and simple way which personal data are collected through this site, where they are stored, for how long, for what purposes and how you can update them or request their deletion.

Who is the Data Controller: VIRUM ITALIA SRL

virum.it is a site owned by VIRUM ITALIA SRL– P.IVA 10111571211.

VIRUM ITALIA SRL PIAZZA DEI MARTIRI, 30 80121 NAPLES (NA) – Italy.

VIRUM ITALIA SRL manages the above-mentioned website and controls the management of personal data as described in this information notice, in accordance with current privacy laws (General Data Protection Regulation (GDPR) – EU Regulation 2016/679).

You can contact us by email at virum.italiasrl@pec.it (PEC) or info@virum.it

On what legal basis does VIRUM ITALIA SRL collect and manage personal data?

VIRUM ITALIA SRL uses as its legal basis the need to process personal data for the execution of its services, which include the sale of products, transactional communication of orders on its website virum.it. Without collecting the requested data it would not be possible to provide the aforementioned services.

VIRUM ITALIA SRL then relies on its legitimate commercial interest to provide its services, promote them, prevent fraud and spam and improve its services.

Where required by applicable law, we will ask for your consent before processing your personal data for direct marketing purposes.

What kind of data does VIRUM ITALIA SRL collect on virum.it?

VIRUM ITALIA SRL collects the information you provide us through the contact and/or purchase forms on this site. For users who request information or purchase products or services, such data includes your name, email, telephone number and any other information you choose to write in your request.

For users who wish to join our affiliate program, we collect data relating to the company name, official website, telephone number and email, business interests, city and province, as well as the date of the request and the site from which the request was made.

For each submission of a form on our sites we also collect data relating to the browser and operating system used and IP address, to combat spam and to identify any usability problems of our sites with particular configurations and devices.

When you visit our sites, we automatically collect certain information. For example, your IP address, the date and time you access our site, the hardware, software or browser you use, and information about your computer's operating system and language settings. We also collect information about your clicks and the pages you have viewed, as well as information about which sites or marketing campaigns you have used to reach our sites.

Why does VIRUM ITALIA SRL collect this data on virum.it?

The data sent to us through the form of these sites are first used to provide the information, including any offers, explicitly requested through the form itself.

For data relating to users who wish to join our affiliate program, we collect the information that the user enters in the form in order to be able to send, via email or telephone, information and the contract to join the affiliate program as well as the related transactional communications of orders and anything else pertinent to the service offered in the event that the user joins our affiliate program.

Only in the case of explicit consent will we also be able to send any offers relating to services related to visibility on our sites or in any case aimed at products and services that we believe to be of interest to you.

VIRUM ITALIA SRL stores the requests in its archives for statistical purposes and as a backup, in order to be able to send them again if necessary.

To those who make a request or purchase, VIRUM ITALIA SRL also sends a confirmation email that the request or purchase has been correctly made and this email may contain information, including links to articles and offers on the VIRUM ITALIA SRL websites.

Only in case of explicit consent will VIRUM ITALIA SRL be able to send further commercial communications via email or SMS containing information and offers of interest on its Products and Services.

Further explicit consent may be required to send further commercial communications via email or SMS containing information and offers from third parties or partners of VIRUM ITALIA SRL

Finally, the data entered in the forms may be used to show you personalized online advertising campaigns (remarketing) instead of generic advertisements, through specialized platforms such as Google Adwords and Facebook Advertising. In this case, users of the sites are grouped into virtual lists, in an aggregate form that cannot be traced back to individual users, based on the information entered and the choices made on this site and on others owned by PL VIRUM, based on the site and pages visited and the actions performed on the site such as sending a request or subscribing to the newsletter. In this way, we try to show you advertisements targeted to your interests, through advertising platforms such as Google Adwords and Facebook Advertising, instead of generic advertisements.

Where is the collected data stored and for how long?

The data collected both from our forms and from browsing our sites are collected through the following platforms:

  • Google Analytics – for data relating to navigation and purchases on the site.
  • Google Tag Manager – for data relating to navigation and purchases on the site.
  • Google AdWords – for data relating to navigation and purchases on the site.
  • Google Gmail – Each form generates an email addressed to VIRUM ITALIA SRL which stores them in a Gmail account ( Google Suite ).
  • Pages Google Docs – Data can be exported to documents stored in Google’s service, Google Suite.
  • MailerLite – for requests sent via forms and subscriptions to our newsletters.
  • On databases stored on our private servers, hosted on an English web farm.
  • On documents and databases stored at the headquarters of VIRUM ITALIA SRL in Atripalda (AV), Italy.

The transmission of personal data as described in this Privacy Policy may include overseas transfers to countries that do not have data protection laws as comprehensive and complete as those of the countries of the European Union. Where required by Community law, we will only transfer personal data to recipients that offer an adequate level of protection of personal data. Google, Facebook and MailerLite are leading international companies and their servers are distributed throughout the world, including outside the EU countries. VIRUM ITALIA SRL
uses appropriate procedures to prevent unauthorized access to data, as well as its improper use. Only authorized personnel can access personal data in the course of their work. We retain your personal data for as long as we deem necessary to allow you to use our services, perform our services, advertise our services, conduct our business, comply with legal obligations and resolve any disputes. All personal data retained by us is governed by this Privacy Policy. If you have questions about a specific data retention period for certain types of personal data we process, please contact us as indicated below.

Who is the collected data shared with?

The data collected through the request and/or purchase forms arrive, in the form of an email, both to VIRUM ITALIA SRL, which manages the virum.it site, and to the sender. Outside of the use declared in this information, the data is not shared with any other third party.

The data collected through the forms with which the user wishes to join the affiliate program are not shared by VIRUM ITALIA SRL with any third party.

The data relating to navigation and use of the sites collected through tools such as Google Analytics are shared only in aggregate form (therefore not attributable to individual users) with collaborators and partners of VIRUM ITALIA SRL.

We only share some personal data, including your email address, with advertising partners for the purpose of advertising sottotno.it (to ensure that the most appropriate target audience receives relevant ads). We are committed to always sharing email addresses in encrypted format so that they can be matched to existing customer databases.

Third parties to whom VIRUM ITALIA SRL entrusts the performance of certain activities such as tax compliance, IT or commercial consultancy, fraud prevention, debt collection. In these cases, the recipients of the communication are appointed as Data Processors

How does VIRUM ITALIA SRL handle children's personal data?

The services offered are intended only for persons over the age of 16. For persons under the age of 16, the use of our services is permitted only with the consent of a parent or legal guardian. If we become aware of the processing of data of persons under the age of 16 without the valid consent of a parent or legal guardian, we reserve the right to delete such data.

How can you check, update and possibly delete the personal data you have shared with VIRUM ITALIA SRL?

Upon request of the owner and in accordance with current privacy laws (General Data Protection Regulation (GDPR) – EU Regulation 2016/679), VIRUM ITALIA SRL undertakes to view, modify or delete the personal data in its possession.

To do this, the simplest way is to send us an email to info@virum.it or virum.italiasrl@pec.it where you can ask us to view, update or permanently delete the data concerning you in our archives.

Each of our communications sent via the Mailchimp platform also includes a link from which you can update your data and consent and possibly choose not to be contacted in the future.

We do our best to respond promptly and comprehensively to every request as is our duty. It is always the user's right in any case to lodge a complaint with the supervisory authority.

This Policy may be changed in the future, so please visit this page regularly to stay informed of any updates.

Copyright

All contents of the site, including text, photographs and graphics are the property of VIRUM ITALIA SRL, except for those photographic contents owned by third parties and used with consent. All contents of the site are protected by Italian and European copyright laws, no content can be copied or imitated even in part without the written consent of VIRUM ITALIA SRL

Cookie Policy

This site uses cookies. In this policy we explain in detail which cookies we use and how these allow us to offer our users the best possible experience.

By continuing to browse this site, the user accepts our use of cookies.

What is a cookie?

A cookie is a small text sent to your browser by a website you visit. It helps the website remember information about your visit, such as your preferred language and other settings. This can make your next visit easier and make the site more useful to you. Cookies play an important role. Without them, using the web would be a much more frustrating experience.

There are various types of cookies and different ways to use them. Cookies are distinguished by the function they perform, their duration and who has inserted them into a website.

How are cookies used?

Our site uses the following types of cookies:

Technical cookies

Some cookies are essential for the correct functioning of our site, as they allow the loading of the web page and the correct functioning of all the essential functions. Other technical cookies add functionality and improve or personalize the overall browsing experience.

Third-party statistical cookies

These are cookies that allow us to monitor and analyze the behavior of users of our website. Through these cookies we are able to monitor navigation on our website and we can create profiles of our users, in order to make improvements based on the analysis of this data. These cookies (third-party web services) provide anonymous / aggregate information on how visitors navigate the site.

In particular, Google Analytics, a system made available by Google Inc., uses cookies that are stored on the user's computer in order to allow the website manager to analyze how users use the site. The information generated by the cookies on the use of the site by the user will be transmitted to and stored on Google's servers in the United States. Google will use this information for the purpose of tracking and examining the use of the website by the user, compiling reports on the website's activities and providing other services relating to the activities of the same site. Users who do not want the cookies in question can prevent their storage on their computer through the appropriate "Google Analytics Opt-out Browser Add-on" made available by Google at https://tools.google.com/dlpage/gaoptout . To activate the add-on, which inhibits the system from sending information on the user's visit, simply install it by following the instructions on the screen, close and reopen the browser.

Visit the following link to learn how to refuse or delete cookies from Google: https://www.google.com/intl/en/privacypolicy.html

Visit the following link to view Google's privacy policy: https://www.google.co.uk/intl/en/policies/privacy/

Third party profiling cookies

We use various suppliers who can in turn install cookies for the correct functioning of the services they are providing. If you wish to have information relating to these third-party cookies and how to disable them, please access the links in the lists below.

Furthermore, by accessing the page https://www.youronlinechoices.com/it/le-tue-scelte it is possible to learn about behavioral advertising as well as deactivate or activate the companies listed and that work with website managers to collect and use information useful for the use of advertising.

These cookies store information on user behavior obtained through the observation of browsing habits, with the aim of developing a specific profile to display advertisements based on it.

We also use the features of Google AdWords and remarketing lists for Google Analytics Display Network ads. We use Google cookies (such as those of Google Analytics and Google AdWords) and other third-party cookies (such as the DoubleClick cookies) combined together to inform, optimize and serve ads based on previous visits to our website. This involves providers (such as Google) displaying our promotional material on other websites that the user visits on the Internet.

Some of our cookies can be used to identify the user and others only provide anonymous statistical information on navigation on our website, however this function can be disabled by directly setting the browser.

These cookies (third-party advertising services) are used to send advertising and personalized content based on your browsing history on the site itself. Below are links to the respective privacy policy pages and the consent form where you can disable the use of third-party service profiling cookies.

Google
AddThis
Social Media Cookies

These third-party cookies are used to integrate some widespread features of the main social media and provide them within the site. In particular, they allow registration and authentication on the site via Facebook.

Facebook

Privacy policy: https://www.facebook.com/about/privacy/ .

Facebook offers targeted advertising based on the behavior and interests of online users. For more information: https://www.facebook.com/help/cookies?ref_type=sitefooter .

Facebook Like button and social widgets (Facebook, Inc.)

The “Like” button and Facebook social widgets are services of interaction with the social network Facebook, provided by Facebook, Inc. Personal data collected: Cookies and Usage data. Place of processing: USA – Privacy Policy

Tweet button and Twitter social widgets (Twitter, Inc.)

The Tweet button and Twitter social widgets are services of interaction with the social network Twitter, provided by Twitter, Inc. Personal data collected: Cookies and Usage data. Place of processing: USA – Privacy Policy

+1 button and Google+ social widgets (Google Inc.)

The +1 button and Google+ social widgets are services of interaction with the Google+ social network, provided by Google Inc. Personal data collected: Cookies and Usage data. Place of processing: USA – Privacy Policy

“Pin it” button and Pinterest social widgets (Pinterest)

The “Pin it” button and Pinterest social widgets are interaction services with the Pinterest platform, provided by Pinterest Inc. Personal data collected: Cookies and Usage data. Place of processing: USA – Privacy Policy

Web beacons

We use Web beacons, these elements are images that are found on a web page or in an email and are used to monitor the online behavior of users who visit our website or receive one of our newsletters.

The purpose of using this technology is to monitor user activity, such as the area of ​​the site visited and the time spent browsing.

Statistics

The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to track User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google. Google may use the Personal Data to contextualize and personalize the advertisements of its own advertising network.

Personal data collected: Cookies and Usage data. Place of processing: USA – Privacy Policy – ​​Opt Out

Google Tag Manager (Google Inc.)

Google Tag Manager is a statistics service provided by Google Inc. Personal data collected: Cookies and Usage data. Place of processing: USA – Privacy Policy

How to disable cookies

Most internet browsers are initially set up to automatically accept cookies. The user can change these settings to block cookies or to warn that cookies are being sent to the user's device. There are various ways to manage cookies. The user can refer to the instruction manual or the help screen of his browser to find out how to adjust or change the settings of his browser.

If you use any other browser, look in the browser settings for how to manage cookies.

If you have different devices (for example, computers, smartphones, tablets, etc.), you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.

Please note, however, that explicitly refusing profiling cookies will not prevent you from receiving advertisements, but will simply mean that such advertisements will no longer be personalized.

If you are interested in learning more about cookies, visit https://www.allaboutcookies.org .

Treatment methods

The processing is carried out through computer and telematic tools and/or manually (e.g. on paper) for the time strictly necessary to achieve the purposes for which the data were collected and in any case, in compliance with the current regulatory provisions on the matter.

Optional nature of data provision

Apart from what is specified for navigation data, users/visitors are free to provide their personal data. Failure to provide them may only result in the impossibility of obtaining what is requested.

Rights of interested parties

Users/visitors have the right to access at any time the data concerning them and to exercise other rights (request the origin of the data, the correction, updating or integration of inaccurate or incomplete data, or the cancellation or blocking of those processed in violation of the law, or even oppose their use for legitimate reasons) provided for by Article 7 of the Privacy Code, by contacting the data controller directly through the site or through the data reported below.

Data Controller

VIRUM ITALIA SRL
MARTYRS' SQUARE, 30
80121 NAPLES (NA)
VAT 10111571211 – PEC: virum.italiasrl@pec.it

Since the installation of Cookies and other tracking systems operated by third parties through the services used within this Application cannot be technically controlled by the Owner, any specific reference to Cookies and tracking systems installed by third parties is to be considered indicative. To obtain complete information, consult the privacy policy of any third-party services listed in this document. Given the objective complexity linked to the identification of technologies based on Cookies and their very close integration with the operation of the web, the User is invited to contact the Owner should he wish to receive any further information regarding the use of the Cookies themselves and any possible uses of the same - for example by third parties - carried out through this site.

How to Contact Us

For any clarification or further information regarding this privacy policy, the management of your personal data and the use of cookies on this site, you can contact us by email at: info@virum.it or virum.italiasrl@pec.it

 

Last updated: April 28, 2025