Today we want to reveal a lesser-known aspect of Virum. Our expertise is not limited to making tailored suits for men on their most important occasions or in everyday life; we extend our sartorial mastery to the hospitality sector, taking care of the style of those who work in this field.
In the heart of Milan, the Gloria Restaurant , part of the renowned Big Mamma group, has chosen the refinement of the Neapolitan tailoring Virum to dress its boys with impeccable uniforms. This collaboration, born from the meeting between the world of hospitality and timeless elegance, has given life to a project that goes beyond clothing, transforming it into an authentic and original style experience.
The Big Mamma Group: A Success Inspired by Italy
Founded by Tigrane Seydoux and Victor Lugger , the Big Mamma group has brought Italian hospitality to the world, opening 35 restaurants in 9 years . This extraordinary growth is driven by an Italian philosophy, similar to what happened at Starbucks with coffee. At the heart of this expansion, Ristorante Gloria in Milan stands out not only for its cuisine, but also for its retro 70s Italian atmosphere , made even more special thanks to the uniforms made to measure by Virum .
Virum has started a stylistic journey for Ristorante Gloria, transforming the dining experience into a journey through retro Italian fashion. The choice of fine materials, such as carpet and blown glass from Venice, together with a touch of marble and soft lighting, creates a unique atmosphere. Each member of the staff, with a sincere smile, completes the pleasant environment, making Ristorante Gloria a unique and welcoming place.
From Concept to Realization
June 12 marks the beginning of the collaboration between Virum and Ristorante Gloria. After a meticulous selection of fabrics, the uniforms take shape, dressing the dining room managers and bar staff impeccably. This choice was not just a matter of style, but a declaration of intent: when you want to make a difference, impeccability is essential. The result is a group that truly makes a difference.
Investing in Uniform Style: A Fundamental Step
More and more entrepreneurs in the hospitality sector are recognizing the importance of investing in the style of staff uniforms. Virum believes that this is not just a cost, but a strategic investment and a form of marketing. The appearance of the staff is an integral part of the customer experience, and investing in well-curated uniforms is a way to stand out and grow in the sector. Virum's choice is an example of how aesthetics, quality and hospitality can converge in a single gastronomic and visual experience.
Conclusions
Virum has long been committed to creating tailored uniforms for the hospitality industry, offering professionalism and valuable advice. The collaboration with Ristorante Gloria in Milan is just one example of how the elegance of Neapolitan tailoring can transform a gastronomic experience into a journey of style. Investing in the aesthetics of uniforms is a fundamental step to stand out in the competitive world of hospitality. With Virum, elegance is the key to customer loyalty and creating an unforgettable experience.
