Walking among the canals and Dutch tulips, among the local colours and scents, wearing our clothes to discover the hidden corners of the city, now seems like spending time in a second home.
Amsterdam has been hosting us with great enthusiasm for a long time when we organize and export our Trunk Shows to the Dutch capital and also this time the affection of our customers and friends has not been long in coming.
The event held at De Bary, a luxurious and monumental workspace in the heart of the city, seemed like a perfect fit when we discovered that the name of the street where it was held was “Herengracht” (from heeren which means man in Dutch) and therefore aligned well with Virum, which in Latin means man.
During the Trunk Show, many new things were proposed to our customers: first of all, two important collaborations.
The first is with Fineast : an online boutique that promotes the excellence of Made in Italy, whether it belongs to historic Italian brands or young emerging entrepreneurs.
The goal is to export and make known abroad Italian products that enhance the combination of innovation and tradition and that tell our story.
The other collaboration is with Atacama: a brand of Made in Italy jackets made with the finest leathers and top quality materials that exhibited its garments with us at our Trunk show.
A communion of intent and objectives that united us in order to create this Trunk Show.
Our Dutch customers have once again demonstrated great enthusiasm and a strong passion for Made in Italy products and for the classic Neapolitan tailoring of which we are the spokespersons.
The promise is to continue to cultivate this relationship of esteem and collaboration between us and the Amsterdammers.
During the event we also created a photoshoot that you will be able to see on our social channels very soon.
Follow us on Instagram by searching @VirumBespoke and on the Virum Facebook page.
